She began her career at Northern Light Productions in Boston, producing documentary films and interpretive media for museums and historic sites at a pivotal moment when film, digital media, and interactive technologies were starting to converge. It was there that she first realized stories could do more than be watched. They could occur in space. They could invite participation. They could become experiences.

This thinking followed her to New York University's Tisch School of the Arts, where she earned an MFA in Film Production, studied with Spike Lee, and worked in feature filmmaking. Her growing interest in storytelling beyond the screen led her to the Peabody Essex Museum, where, as Director of Integrated Media, she explored what became possible when story, media, design and architecture were conceived of as an entire audience experience.

As the field evolved, so did Martha. Second Story Interactive Studios recruited her from the east coast to Portland, OR where she led multidisciplinary teams creating award-winning experiences for clients including SFMOMA and the New York Public Library.

Gallagher & Associates later recruited her as Executive Creative Producer to establish and lead the firm's Portland office. She went on to lead G&A's integrated production and project delivery practice, overseeing landmark cultural projects including Destination Crenshaw, the National Museum of African American Music, and the Medal of Honor Museum.

Along the way, she realized her greatest strength wasn't just leading projects, but creating the conditions for exceptional work across disciplines, organizations, and communities. She also came to believe that the people closest to a story should help shape how it is interpreted. What came next had been building for years. The pandemic made the decision impossible to postpone.

In 2022, Martha founded Half Sister Studio. Today, she leads interdisciplinary teams creating museums, cultural landscapes, public spaces, and civic experiences, bringing story, interpretation, design, and technology together from the start. The studio is built on a simple belief: the strongest cultural experiences emerge when communities, content, design, and technology shape the work together from the beginning.

Her curiosity rarely clocks out. Outside the studio she's usually painting or drawing, in the garden, finding swimming holes, filling sketchbooks, cooking for a crowd, or gathered around a table with friends, marveling at the sheer miracle of being.