Here are some recent project highlights.
There are more, but these are the real bell ringers.
Let me know if you'd like to see a full project list.
The Wall on Crenshaw Boulevard
Destination Crenshaw
City District 8, Los Angeles, 2024
'When completed, Destination Crenshaw will be the place to experience the most dynamic expression of Black American culture in the United States. A 1.3-mile stretch of Crenshaw Boulevard will be transformed from an area that has long deserved economic investment and strategic urban planning, into a thriving commercial corridor linked by architecturally stunning community spaces and pocket parks, hundreds of newly planted trees, and over 100 commissioned works of art.’ Destination Crenshaw
Role: Executive Creative Producer with Gallagher & Associates
Location: Starts opening in Los Angeles, 2024.
Date: July, 2018 - May, 2021
Additional Details: The Los Angeles Metro Rail extension connecting LAX to central LA will go above ground at Crenshaw Boulevard, creating an opportunity to showcase the area’s vibrant and storied arts, history and culture. In transforming 1.3 miles of the ‘Shaw into a multimedia “outdoor museum,” the Destination Crenshaw experience will become the nation’s largest expression of African American art and cultural contribution. Ten new parks with permanent and rotating art installations, innovative digital, interactive and physical exhibits and entirely new streetscapes will celebrate the long-standing reputation of the neighborhood as a creative incubator, as well as Black LA’s impact on popular culture and social change.
Strategy Direction | Creative Direction | Placemaking | Workshop Design & Facilitation | Concept Development | Design Development | Project Planning | Contract Development | Account Management | Budget Creation and Tracking | Schedule Creation and Tracking | Content Research & Strategy | Physical Design | Visual Design | Digital Design | Augmented Reality | Way finding | Hardware Consultation | Integration | Install | Documentation
The United States Capitol Building
Freedom & Justice For All Award Tribute Film, Nancy Pelosi
Lyndon B. Johnson Foundation, 2019
“The LBJ Liberty & Justice for All Award honors those who carry on President Lyndon Baines Johnson's legacy, personifying the mission he defined as our country's most basic: to right wrong, to do justice, to serve man.” LBJ Foundation
Role: Executive Creative Producer with Gallagher & Associates
Location: Washington DC
Date: October, 2019
Additional Details: This moving three-minute video was commissioned by the LBJ Foundation to honor Speaker Pelosi at their annual Liberty and Justice for All tribute in 2019. In addition to the use of rich archival imagery and sound design, the video required production of new interviews with Speaker Pelosi at her office in the Capitol, her daughter Alexandra Pelosi and former president Barack Obama. The video was live-streamed to millions of people in conjunction with the live tribute event on October 30, 2019, and “lives” at the LBJ Foundation and Presidential Library in Austin, TX.
Strategy Direction | Creative Direction | Project Planning | Contract Development | Account Management | Budget Creation and Tracking | Schedule Creation and Tracking | Content Research & Strategy | Script Writing and Development | Storyboard | Visual Design | Motion Design | Video Production, Pre through Post | Image, Video Licensing & Acquisition | Original Interviews | Original Audio Score
Treasures Exhibit Interior
King Tut: Treasures of the Golden Pharaoh
IMG | Exhibitions International, 2018
'Celebrating 100 years since the greatest discovery in history, the blockbuster exhibition King Tut: Treasures of the Golden Pharaoh is a six year traveling exhibition that brings the story of King Tut to life using a unique combination of elements to create a one-of-a-kind visitor experience that floods the senses and engages the intellect.' IMG
Role: Senior Creative Producer with Donna Lawrence Productions
Location: Opens Los Angeles, March 23, 2018. Travels globally through 2026
Date: March, 2018
Additional Details: Eight integrated, narrative media environments were produced for the show. These included a 180º intro film and theatre, an “object theatre” environment with media working in coordination with ancient artifacts, lighting and score, thematic “timeline” films, a finalé projection experience and three audio environments. Development of all media was done in close coordination with the client, IMG, and the content, exhibition design, AV integration and lighting teams.
Project Planning | Contract Development | Account Management | Budget Creation and Tracking | Schedule Creation and Tracking | Content Research & Strategy | Script Writing and Development |Storyboard| Visual Design | Motion Design | Video Production, Pre through Post |Image, Video Licensing & Acquisition |Original Audio Score & Narration | Theatrical Programming | Theatrical Lighting | Hardware Consultation | Integration | Install | Documentation
Images courtesy of the California Science Center
Walt Disney World, Orlando FL
Hall Of Presidents: Walt Disney World
Walt Disney Imagineering, 2017
'In a total update of content landmark moments in history come alive on a panoramic 180-degree screen that transports guests across more than 200 years of the American story. The twenty minute narrative is visually rich, using high resolution archival assets and dazzling motion design to create an experience unlike any other. High-impact projection, sound, lighting and other enhancements take guests into rare and indelible moments in history that helped define a nation.' Walt Disney Imagineering
Role: Senior Producer with Donna Lawrence Productions
Location: Orlando, Florida
Date: December, 2017
Additional Details: 20 minute film plays across 150’ x 30’, five - panel, programmable screen in a 700 person capacity theatre.
Project Planning | Contract Development | Budget Development and Tracking | Schedule Development and Tracking |Content Research & Strategy | Script Writing and Development |Storyboarding| Visual Design | Motion Design | | Cross - geo team coordination | Internal Team Coordination |Video Production, Pre through Post | 3D Imaging | Image, Video Licensing & Acquisition | Image Clean Up |Original Audio Score & Narration | Theatrical Programming | Theatrical Lighting | Hardware Consultation | Install | Integration |Documentation
In-theatre images courtesy of Donna Lawrence Productions
ws Westerdam at port in Croatia
Explorations Central
Holland America Line, 2017
'Second Story worked with Holland America Line, a leader in the premium cruise industry, to create Explorations Central (EXC), an interactive space that celebrates the power of travel to enrich our lives. Onboard experiences orient and educate, piquing curiosity and inspiring adventure. Interactive maps help guests dream bigger as they work with the ship’s knowledgeable crew to customize their time onshore.
Guests can also discover the tastes, traditions, and events that have shaped the destinations on their itinerary, share highlights from their own world travels, and learn more about the ship they’re traveling on. We piloted Explorations Central on the msWesterdam—and it was a rousing success. By 2019, the entire Holland America Line fleet will have EXCs of their own.' Second Story
Role: Lead Producer with Second Story Interactive Studios
Location: Global. All fleet by 2019
Date: msWesterdam, May 2017
Additional Details: This environment features a suite of four distinct media interactives including narrative touch tables, shared mapping experiences, an interactive wall and real time data visualizations. Further details are available on request.
Proposal, Pitch | Project Planning | Contract Development | Account Management | Budget Creation and Tracking | Schedule Creation and Tracking | Content Research & Strategy | Visual Design | Motion Design | Interactive Design & Development | Environment Design & Build | Data Integration | Cross - geo team coordination | Internal Team Coordination | Client Team Coordination | Vendor Management | Fabrication Oversight (International and Domestic) | AV Integration Oversight (International and Domestic) | Install Oversight (International) | Documentation | Extended Roll Out, Planning
Images courtesy of Second Story Interactive Studios
SFMOMA
Photographic Interpretive Gallery
SFMOMA, 2016
'How do you create a single space that serves two distinct groups of museum goers: those hungry for more insight and those looking to take a break? For SFMOMA’s grand reopening, we designed a new space that seamlessly blends cafe and art gallery, digital and physical.
Interactive installations let visitors explore how photography shapes our perceptions of the world. Visitors engage using custom analog controls inspired by 35mm film camera dials. From the materials and finishes, to the centralized seating and quiet integration of media, the gallery lets visitors flow through, socialize, dive deep into the museum collection, and relax and sip their lattes with equal ease.' Second Story
Role: Lead Producer with Second Story Interactive Studios
Location: San Francisco, CA
Date: May, 2016
Additional Details: Three distinct zones were created in this blank gallery space, with interactive tools created to explore the impact of photography. Further details are available upon request.
Proposal, Pitch | Contract Development | Account Management | Project Planning | Budget Creation & Tracking | Schedule Creation & Tracking | Content Research & Strategy | Visual Design | Motion Design | Interactive Design & Development | Environment Design & Build | Internal Team Coordination | Client Team Coordination | Extended Team Coordination | Vendor Contracting and Management | Fabrication Oversight |Hardware Consultation | AV Integration Oversight | Install Oversight | Documentation
Images courtesy of Second Story Interactive Studios
Make Some Room Workshop Participant
Make Some Room Unconscious Bias Workshop
Sapient, 2016
Make Some Room is an empathy building, three-hour, unconscious bias training experience that is original, authentic, and thoughtfully executed for real change. MSR was achieved by designing a facilitated, site specific workshop that uses storytelling and responsive, RFID technology to take participants on an emotional journey through their ever day workplace. Using audio interviews recorded with employees that are triggered by specific office locations the experience makes the invisible visible by placing employees in the shoes of their peers. From intrigue & anticipation, discomfort & surprise to empathy and empowerment, it’s an experience that lasts in people’s minds long after they leave the workshop.
Role: Lead Producer with Second Story Interactive Studios
Location: Atlanta, London, Chicago
Date: July, 2016
Details: 14,000 SF office space was transformed into an interactive “theatre” with RFID activated zones where participants hear from marginalized coworkers during this three-hour experience with facilitated, workshop - style introduction and close.
Workshop Design & Facilitation | Audio Interview Recording, Editing | Project Planning | Budget Tracking | Schedule Creation & Tracking | Visual Design | Motion Design | Environmental Audio Design | Environment Design & Build | Internal Team Coordination | Client Team Coordination |Vendor Contracting and Management| Fabrication Oversight |Hardware Consultation | AV Integration Oversight | Install Oversight | Documentation
Images courtesy of Second Story Interactive Studios
Ozo: Nokia Technologies, 2015
Launching a Revolution
Nokia Technologies, 2015
'Second Story's launch event for Nokia’s new VR camera let Hollywood step inside the future of filmmaking. Nokia wanted to redefine their brand within the filmmaking industry. Second Story delivered by transforming 38,000 sq. ft. of raw industrial space in downtown LA into an experiential tour of OZO’s 360 vision and sound capabilities.
Responsible for every detail of the event and environment, we architected an immersive brand world that let Hollywood’s top creatives step through the looking glass into a world of infinite possibility: the world of OZO.' Second Story
Role: Lead Producer with Second Story Interactive Studios
Location: Los Angeles, CA
Date: November, 2014
Details: 38,000 SF industrial space was designed to have five distinct zones, including stage, bar, VR " live stream" viewing area, VR demo area, VR hardware trial area. Further details are available upon request.
Project Planning | Budget Tracking | Schedule Creation & Tracking | Visual Design | Motion Design | Environmental Audio Design | Environment Design & Build | Internal Team Coordination | Client Team Coordination |Vendor Contracting and Management| Fabrication Oversight |Hardware Consultation | AV Integration Oversight | Install Oversight | Documentation
Images courtesy of Second Story Interactive Studios
The Vornado Screen at Times Square
Times Square Takeover
Vornado Realty Trust, 2014
'Standing nine stories tall and spanning an entire city block, the 4K screen above the Times Square Marriott Marquis was officially the world’s largest. But rather than just flipping a switch to bring it online, owner Vornado Realty Trust wanted to introduce the crown jewel of their outdoor advertising portfolio in jaw-dropping fashion. Eight weeks later, it was up to us to show everyone what 24 million pixels can do.
Second Story collaborated with Universal Everything to create an epic launch that showcased the screen’s size, resolution, and capacity for interactivity for prospective media buyers and more than 400,000 daily passersby. Featured everywhere from The New York Times to the BBC to the Today Show, the screen's launch racked up 530 million media impressions in the first 48 hours.' Second Story
Role: Senior Producer with Second Story Interactive Studios
Location: Times Square, New York
Date: November, 2014
Additional Details: The screen activation was accompanied by an industry VIP party, which took place in the raw shell space immediately below it in Times Square. The space was fully transformed - an interactive suite where guests could engage with content, viewing areas, a presentation space, art gallery, bar, catering and DJ. Further details are available upon request.
Proposal, Pitch| Contract Development | Account Management | Project Planning | Budget Creation & Tracking | Schedule Creation & Tracking | Visual Design | Motion Design | Product Design | Invitation Design | Interactive Design & Development | Environment Design & Build | Cross - geo team coordination | Vendor Contracting and Management| Fabrication Oversight |Hardware Consultation | AV Integration Oversight | Install Oversight | Documentation
Images courtesy of Second Story Interactive Studios
